After garnering millions of views and praise from netizens for its cleverness and creativity, mobile TNT brand’s viral video titled ‘Tattoo’ has been named Best TV Item by Bestads, the world’s top global advertising industry site.
Bestads selects the best ads each week from submissions worldwide in every medium, as judged by the best creative director or team.
The first Filipino video to top the Bestads chart in three years, “Tattoo” is part of TNT’s “Mag-SIM Reg Para Hindi SIM Dead” campaign and is one of three videos aimed at encouraging subscribers register their SIMs to avoid. Permanent deactivation of the SIM card and all its difficulties.
A reminder of how good it feels to laugh
Tattoo was selected by guest judge Maria Devereux, Head of Innovation and Managing Director, Accenture Song, North America.
“This movie reminded me how good it feels to laugh,” said the Los Angeles-based multi-award-winning creator. “A simple idea that hits a sore spot for anyone who hates the complexity of life for an admin, which, as far as I can tell, is pretty much everyone,” he added.
“We’re honored by this recognition from Bestads, which proves the power of creative storytelling to touch people and move them to action while also providing a good laugh,” said Frances E. Flores, SVP and Head of Consumer Wireless Business, an individual at Smart. .
“This is the result of all the creativity, hard work and collaboration between the TNT and Smart teams, as well as our partner agency, all of whom are committed to informing our subscribers about the importance of SIM registration,” he added.
Over 40 million views across channels
In a clever and creative film, TNT sticks to its brand promise of ‘saya’ or entertainment, even in a public service reminder that points out the universal pain points associated with administrative processes.
The video shows a man visiting a remittance center to claim his cash but not providing his one-time password (OTP) due to lack of a registered SIM card. To prove his identity, he shows his graduation photo, driver’s license, SSS ID and birth certificate, all tattooed on his body. Watch the movie here: https://www.youtube.com/watch?v=j6tCbApNWvA.
The video has garnered more than 40 million views on social media channels such as YouTube, Facebook and TikTok, with netizens praising it for being “unique”, “funny” and “inexplicable”, calling out the fact them to finally register their SIM card.
SIM registration leader
As of May 8, Smart and TNT continue to lead SIM enrollment in the country with 44.9 million registered subscribers, accounting for 67.75 percent of their reported subscriber base.
With the recent announcement of the extension of the SIM registration law deadline, Smart continues to encourage subscribers to register their SIM cards by July 25, 2023.
To register, TNT and Smart prepaid subscribers can visit the portal https://simreg.smart.com.ph/ while Smart Bro subscribers can go to http://www.smart.com.ph/viewbroadbandsms to get their for instructions. OTP. Smart postpaid users, on the other hand, are considered already registered based on the latest DICT advisory.
TNT is powered by Smart, the fastest and best mobile network in the Philippines, according to Ookla, the global leader in mobile and broadband network intelligence.
To learn more about SIM card registration, visit https://tntph.com/Pages/sim-reg.
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Read: Guide to SIM card registration in the Philippines. Smart, Globe, DITO subscribers