The new Pride Edition Apple Watch band is available to order now for $49 on and the Apple Store app, and will be available at Apple Store locations beginning May 24. The band is compatible with Apple Watch Series 3 and Apple Watch Series 3. newer.

Apple Watch Pride Edition Band 2023 feature
Inspired by the LGBTQ+ community, the new Pride band features a stem design that displays the original colors of the Pride flag plus five others;

Inspired by the strength and beauty of the LGBTQ+ community, the Sport Band’s new design features the original rainbow colors of the Pride flag and five other colors, black and brown, to symbolize the Black and Latinx communities, in addition to those who have died or are living with HIV. /AIDS, while light blue, pink and white represent transgender and non-binary individuals.

Pride Celebration watch face for Apple Watch and iPhone wallpaper is available on watchOS 9.5 and iOS 16.5 devices.

Apple releases a new Pride band every year and continues to support and raise awareness for LGBTQ+ advocacy organizations around the world.

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