An experienced head of merchandising has been hired to drive the UK luxury streetwear retailer’s product strategy and grow its womenswear business, the company said in a statement on Tuesday.
Cranfield previously held the same title at Yoox Net-A-Porter Group, overseeing Net-a-Porter, Mr Porter and The Outnet.
End of last year. opened flagship stores in Milan, Manchester and Newcastle, as well as its first dedicated womenswear flagship in the latter city.
In 2021, The Carlyle Group, an investment firm that also backed Supreme, took a majority stake in End., valuing the Newcastle-based retailer at £750 million ($934 million).
Streetwear is still cool.
Luxury brands may be moving away from sneakers, puffer jackets and hoodies, but new labels like Corteiz and Free The Youth document the enduring relevance of street culture in fashion.