My ongoing series on podcasting for small business owners has covered it 10 steps to starting a podcast and 14 ways to promote your podcast. Now we’re going to take a different angle and focus on how to get yourself featured on a podcast as a guest. This article is for small business owners who don’t necessarily have their own podcast, but would like to be a guest on other podcasts to promote their business and share their expertise. By following the tips in this article, you’ll be well on your way to securing those coveted guest spots.
Why should you consider being a Podcast guest?
Being a guest on a podcast can provide huge benefits to small business owners. It helps expand your reach, grow your audience, and position you as an industry authority. Podcasts offer a unique, intimate platform to share your story and connect with potential clients. By harnessing the power of podcasts, you can increase brand awareness and credibility, build trust, and ultimately drive more business your way.
How to find podcasts that will feature you
Before you can create the perfect podcast pitch, you need to identify the right shows to approach. Start by researching podcasts that fit your niche or industry. Look for shows that will feature guests with similar experiences or backgrounds, as they are more likely to be interested in what you have to offer. Some useful resources for finding podcasts include iTunes, Spotify, and podcast directories such as Listen to notes and: Podchaser:.
Once you’ve found a list of potential podcasts, take the time to listen to a few episodes of each. This will give you a better understanding of the show’s format, target audience, and the topics they typically cover. By doing your homework, you’ll be able to create a more personalized and targeted game, increasing your chances of being invited as a guest.
Build relationships with Podcast hosts
One of the often overlooked aspects of presenting podcasts is the importance of building relationships with podcast hosts. Establishing a genuine connection with podcast hosts can greatly increase your chances of being invited to be a guest on their show.
Start by connecting with them on social media or via email, sharing your thoughts on their latest episodes or discussing topics related to their podcast. Showing your genuine interest in their content will build rapport and trust, making them more likely to consider you as a guest.
Also, consider networking with other podcast guests in your industry. They can often provide valuable insight and recommendations for podcasts that might be a good fit for you. By expanding your network and fostering relationships with podcast hosts and guests, you’ll be better equipped to effectively represent yourself and secure guest appearances on relevant podcasts.
The #1 thing to remember
Before we get into our tips on the podcast, it’s important to remember one basic principle. your focus should be on adding value to the podcast, not just promoting your business. Podcasters aim to create episodes that intrigue, engage and add value to their listeners, not sales pitches. With this in mind, approach your podcast pitch by figuring out how and where you can add value to their show.
To achieve this, think about what unique insights, experiences, or experiences you can bring to the table. Be prepared to share practical advice, compelling stories, or thought-provoking ideas that resonate with the podcast audience. When you make it your mission to provide value to listeners, you create a win-win situation for both you and the podcast host.
6 tips for pitching yourself on a podcast
With the above advice in mind, you can follow these 6 steps when you want to be a guest on a podcast and check out: this article for multiple email templates.
Create a compelling subject line
Your email subject line is the first thing a podcast host will see, so make it count. Keep it short, descriptive and intriguing to grab their attention. Include your area of expertise or a specific topic you can talk about that fits the topic of the podcast. A strong subject line can make all the difference in how your emails are opened and read.
Customize your podcast pitch
Show that you’ve taken the time to listen to their podcast by tagging specific episodes or topics you enjoyed. This shows genuine interest and proves you’re not just sending a generic, mass email. Explain why you think you’d be a great fit for their audience and how your experience can add value to their audience.
Keep it brief and to the point
Podcast hosts are busy people, so keep your pitch short and to the point. Briefly introduce yourself, your background and your experience, then explore what you can offer as a guest. List a few key talking points you’d like to discuss and explain how they fit with the podcast’s topic and audience.
Show your credibility
Be sure to highlight your accomplishments, such as your expertise in your field, any awards or recognition you’ve received, and any previous podcast appearances or appearances. This will help establish your credibility and make it more likely that the podcast host will consider you as a guest.
Provide links to your online presence
Include links to your website, social media profiles, and relevant articles or resources that showcase your expertise. This makes it easier for podcast hosts to learn more about you and assess whether you’d be a good fit for their show.
Follow with Respect
If you haven’t heard back after a week or two, send a polite follow-up email to remind the podcast host of your interest in being a guest. Keep it short and friendly, expressing your continued enthusiasm for their show and offering to provide any additional information they may need. Remember that persistence can pay off, but respect their time and avoid over-following.
Podcast Pitching. Your next steps
Now that you understand how to introduce yourself on a podcast, it’s time to put these tips into practice. Apply to relevant podcasts in your niche and build relationships with hosts. By becoming a podcast guest, you can expand your audience, establish yourself as an expert in your field, and create new opportunities for your small business.
And stay tuned for our final article in this series on podcasting, where we’ll explore how to monetize your podcast and turn your passion into profit.