Online stock photo marketplace Shutterstock announced Tuesday that it will acquire Giphy from Meta Platforms for $53 million, a significant loss to Meta, which acquired Giphy in 2020 for $315 million. From the report. The purchase is an all-cash deal, and in an investor presentation, Shutterstock said it would maintain its full-year revenue guidance. The acquisition will add “minimum revenue in 2023,” Shutterstock said. The deal is expected to close in June. Shares of Shutterstock were up nearly 2% Tuesday morning. The UK’s Competition and Markets Authority had ordered Meta to withdraw from Giphy by 2022, citing potential anti-competitive effects. The CMA revealed it was investigating the deal in June 2020. Giphy, a platform for searching and using animated images in messaging apps, was well integrated into Meta’s ecosystem and was a target for the social media company’s acquisition. before Meta acquired it in 2020.
