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Hudsonville Ice Cream launches novelty bars

HOLLAND, MICH. – Hudsonville Ice Cream’s product line now includes novelty bars, which the company has released in three flavors: Salted Caramel, Strawberry Shortcake and Vanilla Milk Chocolate.

Salted Caramel includes salted caramel flavored ice cream covered in milk chocolate. Strawberry shortcake features strawberry ice cream and yellow cake pieces dipped in white chocolate. And traditional vanilla milk chocolate bars have vanilla ice cream and a milk chocolate shell.

“Our new ice cream bars are the result of listening to our dedicated fans,” said Rob Hyder, Chief Marketing Officer of Hudsonville Ice Cream. “Our fan-favorite ice cream recipe, made with real ingredients, has remained largely unchanged since 1926, and we’re excited to bring the same quality to Hudsonville’s ice cream parlor fans.”

The new items are sold in four-packs at select retailers in the United States.

The Michigan-based ice cream maker also recently unveiled its “Go to Town” marketing campaign designed to communicate that its products are available at retailers nationally with multiple flavors to choose from.

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