Planning to buy a gift for your dog or cat? Put your money where it counts.
Animals don’t understand when we say “I love you”. So we have to show them. There are countless ways to do this: quality time, long walks, and lots of cuddles. And let’s not forget the toys and treats! But what if the money you spend on your pet could go further? Is there a way to extend your love beyond your dog and cat by buying them gifts that give back? The answer is yes.
SPREADING THE LOVE
Many pet companies place a greater emphasis on giving back, which gives pet parents the opportunity to do the same. Essentially, dog and cat parents can donate to the cause and receive a new goodie for their fur baby—a win-win for everyone.
“This high level of care tends to resonate in all areas of a business, from the people they employ to the products they make to the causes they support,” said Adam Martidam, director of marketing for NutriSource Pet Foods. “It shows an understanding that what they do is much more than what hits the bottom line of the financial statement, but rather the impact they can have on the world around them.”
WHY WORTH IT?
Of course, it’s easy to buy the first product you see at the pet store. But buying with intent is much more satisfying. In addition to the “good vibes,” investing in a pet company that gives back puts your hard-earned dollars toward something good, whether it’s feeding homeless animals, supporting environmental efforts, or helping kids with cancer.
“You’re instantly a part of something bigger than just a single product purchase,” says Adam.
3 STEPS TO RETURN
Whether you’re looking for cat treats, dog toys, or anything in between, here are some simple ways to find pet products and support brands that keep on giving.
1. Do some research
Use the Internet to find some animal welfare companies, then explore their websites and read Google reviews to see what others are saying. “Companies need to be transparent about the forms they give and who they give it to,” says Adam. “This can tell the customer a lot about the company’s values and establish that it’s a company you want to support.”
2. Choose a reason
Now it’s time to decide which cause you want to support. There really isn’t a wrong choice here, so pick something that fits your own values. Finally, be sure to read the company’s partner charities to make sure they are legitimate and have no hidden agenda.
3. Spread the word.
This is the easy part. When you find a company you love that supports a cause you believe in, tell your friends.
NutriSource challenges itself every day to answer CEO Charlie Nelson’s question: “What good are we if we don’t try to make a difference?” Giving back has always been a priority for NutriSource and parent company KLN Family Brands, which has given and invested more than $3 million since 2018. “We give because we are thankful for our success,” says Adam. “We know we wouldn’t be successful without our customers, and we want to put that back into causes that help families, kids and pets.”
100% of the profits from NutriSource SuperStars™ Training Reward Treats go back into the causes the company supports. Learn more and buy your dog a gift that keeps on going in the NutriSource SuperStars Giving Program.