Dell advances its sustainability goals in the fight for a greener future. from e-waste to circular innovation

When Dell Technologies World opened in Las Vegas, a focus on sustainability and environmental responsibility took center stage.

Dedicated to environmental, social and governance principles, Dell Technologies Inc. Fosters innovation and collaboration for climate action and circularity, according to Dell’s senior vice president of corporate affairs, Jennifer Davis (pictured). From recycled packaging to low-carbon materials and digital inclusion initiatives, Dell aims to transform the tech industry’s approach to sustainability.

Davis spoke with theCUBE industry analysts Dave Velante and Lisa Martin during an exclusive broadcast at Dell Technologies World in theCUBE, SiliconANGLE Media’s live broadcast studio. They discussed how Dell is using sustainability as an advantage in an increasingly conscious and competitive market. (* Disclosure below.)

Set ambitious goals for a sustainable future

Dell has made significant progress in its sustainability and ESG initiatives, according to Davis.

“Sustainability is one of our priority areas within ESG, and we have two priorities,” Davis said. “One is around climate action and one is around circularity. When we think about our 2030 goals, one is to have 100% recycled or renewable materials in our packaging. We’re already at 94 percent, something like that.”

Dell is dedicated to incorporating sustainable practices into its product offerings, according to Davis. He also mentioned the company’s use of recycled packaging and recycled materials in its systems, such as laptops made from 100% recycled packaging and a focus on using recycled aluminum. The company has also made significant strides in the fight against ocean plastics through initiatives such as the NextWave Plastics consortium.

Dell recognizes the importance of collaboration in sustainability. And despite the competition from other companies, Dell recognizes the need for collective action.

“We have to collaborate in this space,” Davis said. “How do we differentiate and how are we going to make sure that our data and our competitive data helps us keep up with and win against our competitors as a result of sustainability? We want to do it. We are the only server with EPEAT silver certification. That’s a differentiator for us. That’s the first. We want to market that to our customers. But we have to be together on this.”

Dell views sustainability not only as a corporate responsibility, but also as a business opportunity. The benefits of sustainable solutions for both Dell and its customers include increased energy efficiency cost savings and improved end-of-life strategies.

“If we can achieve our sustainability goals, it’s good for our customers, and it’s also good for the planet,” Davis said.

Here’s the full video interview, part of SiliconANGLE and theCUBE’s coverage of Dell Technologies World:

(*Disclosure: Dell Technologies Inc sponsored this portion of the CUBE. Neither Dell nor the other sponsors have editorial control over the content of the CUBE or SiliconANGLE.)

Photo: SiliconANGLE