Beko Philippines celebrates 3rd anniversary!

European home appliance brand Beko celebrated its 3rd anniversary in the Philippines last week at the Marriot Hotel Manila Grand Ballroom.

Meanwhile, 2 years have passed since my first Beko, which is a refrigerator. I am excited about the brand’s future plans as they enter a new business phase in their journey to bring the European brand to a sustainable lifestyle for Filipino customers.

Beko announces its goal to be the number one European brand in the Philippine market in the next 5 years

Beko Philippines 3rd Anniversary with Ruth and Ate Marge
Beko Executives (LR – Rolixus Kho Yute, Beko Philippines Product Certification Specialist, Rebecca Aguilar, Beko Philippines Senior Product Marketing Specialist, Ghie Papa, Beko Philippines Brand Marketing Communications Specialist, Gurhan Gunal, Beko Philippines Manager Nachannung : APAC Marketing Director, Panninuch Suwanaroek, Beko APAC Senior Lead Marketing Communications, Dyeun Zapanta, Beko Philippines Marketing Head)

“We are very excited to hold this trade launch for our dealers and stakeholders as we share that Beko will be a bigger and better brand in the Philippines in 2023 and beyond,” said Gurha, Country Director of Beko in the Philippines. Gunal, who also. At the Jubilee trade launch, he introduced the company’s business development plans EXPAND, GROW, LEAD, CONNECTIVITY and SUSTAINABILITY for the Philippines along with the brand’s hero technologies.

Gurhan Gunal, Country Director of Beko in the Philippines

This is the heart and the reason why Beko will soon be available in other home appliance stores across the country this year as it continues to “expand” its distribution to other retail channels.

To further “grow” brand awareness and visibility, they also announced the renewal of their brand ambassadorship with Judy Ann Santos-Agoncillo, along with digital and traditional media investments.

As one of the “leading” home appliance manufacturers, Beko promotes the Live Like a Pro lifestyle and inspires Filipinos to live a more convenient way through European-style product lines. They announced that Beko Pilipinas Corporation is the exclusive distributor of Hitachi Major Domestic Appliances as part of their brand portfolio.

Beko appliances are made smart, relevant and designed to support Filipino families with ease. With the HomeWhiz feature, you can easily ‘connect’ to your Beko appliances via your smartphones.

Hitachi refrigerators
Beko Washing Machines
Beko dishes
Beko Inverter air conditioners

As part of Beko’s global sustainability efforts, Beko Philippines announces its partnership with the Plastic Credit Exchange, which serves a global ecosystem of vetted partners that recover, process and recycle plastic waste with programs that improve livelihoods, increases social impact and reduces the flow of plastic pollution into nature; The partnership is in line with the Extended Producer Responsibility Act, which holds companies responsible for the plastic packaging used throughout the life of their products.

Trade launch showcasing hero techs

As Beko celebrated its third year in the Philippines, the appliance brand hosted a grand trade launch for its dealers at the Marriott Hotel Grand Ballroom with the theme ‘Living Like a Pro’.

Throughout the day, guests including media and dealers were introduced to the range of Beko appliances. They also got tips from a chef and an interior designer on how to manage their homes like a pro.

Beko’s wide range of refrigerators includes HarvestFresh

Beko Philippines showcased its hero technologies such as HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+, AeroPerfect TM and many others. These technologies help you live like a pro. Among the products on display that day were pots. The HII64205F2MT is a 60x50cm built-in induction hob with four cooking zones and two 2 Flexizones, nine cooking levels and a glass burner plate. Meanwhile, BBIS14300XCSE 60x60cm. Multi-functional built-in oven with six cooking functions, including Steam Aid function for moist and even cooking.

There were also refrigerators, one of the appliances Bacon is known for. The GNO480E40HFGBPH is a 16.6 cf inverter multi-door refrigerator with Neofrost Triple Cooling Technology, HarvestFresh, Prosmart inverter compressor, sleek black glass door finish. Also featured is the Hitachi Refrigerator R-WB640VG0-1 GBK with Vacuum Technology with Platinum Catalyst, Inverter X Dual Fan Cooling with Eco-Thermo Sensor.

Other appliances include the CEG7302B, an espresso bean-to-cup machine and the BSEOG180/181 2Hp air conditioner with Go Clean technology, MicroClean TM filter, Gold Guard, ZoneFollow, 4D Auto Swing and HomeWhiz.

Beko espresso machines and coffee makers

Beko appliances are available at 1st Megasaver, Abenson, All Home, Anson’s, Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance , Manhattan Appliance, Mike’s Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC & Plusign, United Motoliance and Western Appliance.

Surprise, surprise! I also won the event’s Guess The Price contest. Thanks Beco!

For more information on Beko in the Philippines, visit or visit their Facebook page and their Instagram page at

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