document.write(''); 6 Predictions About How Apple Will Join the AI ​​Business Race - Simo Baha

6 Predictions About How Apple Will Join the AI ​​Business Race

Apple hasn’t made its big AI move yet, and tech journalists are divided on whether it’s in the cards. While Siri uses artificial intelligence and advanced machine learning to provide answers to users, and AI is firmly built into Apple Maps and many of their other products, Apple’s new big invention seems to be missing Microsoft’s. Among the AI ​​announcements from Google and OpenAI. .

“Where’s the iBot?” asked Bloomberg. “Can Apple keep up with the recent surge in artificial intelligence?” said Screen Rant. “Hey Siri, Apple is letting AI take another chance.” joked MacWorld. Absolutely not, echoes every Apple fan, quietly confident that the company will do what it does best when the time is right.

Something is definitely happening. The machine learning and AI careers page on Apple’s website says that “the work is innovative,” “the experience is magical,” and talks about how its team members are “creating amazing experiences in every Apple in the product.” In May, the company announced 28 new AI positions and banned ChatGPT for employees over fears that confidential information would be exposed on the platform. They joined Samsung, Goldman Sachs and Amazon in preventing access to ChaptGPT in the workplace, the same week ChatGPT became available on iOS.

Secrecy aside, there’s no doubt the world’s most valuable tech company will make its move in the relatively near future. They certainly have something up their groomed and perfectly polished sleeve. Here are 6 predictions for how Apple might join the AI ​​business race and how each could impact your business.

1. Apple will enter the music and entertainment space

iPod, iMusic and iTunes provide prompts. Apple is big in music, so AI-powered music could be its next big thing. In February 2022, they acquired AI Music, a startup that “uses artificial intelligence to create personalized soundtracks and adaptive music,” according to reports. This type of technology, which creates custom audio experiences for all kinds of creators and music lovers, can include data from other Apple products, such as Health, Apple Watch and iCal.

Maybe Apple will notice you have an important meeting coming up and suggest a playlist to get you in the mood to win. MacRumors speculated that the Apple Photo app could use the technology to create on-demand music for accompanying musical slideshows. Apple can also produce the best music, sound images and moving images. The possibilities are huge.

While everyone else is focused on making blog posts, chatbots and images, can Apple take the music and entertainment crown? If you’re in the creative space, you can expect better access to AI creation tools and better, faster ways to use your art with AI. For entrepreneurs, this can mean direct music integration with their content, timelines and events, not to mention the benefits for music entrepreneurs.

2. Apple will simply integrate AI into its existing products

It’s very possible that Apple hasn’t launched a new, flagship product because it’s busy improving the AI ​​capabilities of its existing products, as it has been doing for years. Apple’s keyboards include predictive text, Face ID is used to unlock iPhones, you can separate objects from their backgrounds in photos, and there are AI features in the camera, crash detection on the Apple Watch and iPhone, and the Contacts app. Additionally, AI-narrated audiobooks quietly launched in the iBooks store in January 2023.

And don’t forget Siri. With an original release date of October 2011, however, With “obstructed design and miscalculations” and “code,” Siri is one of the original virtual assistants that may be long overdue. In February 2023, Apple CEO Tim Cook told investors that they “see enormous potential in this space to affect almost everything we do” and explained that “it will affect every product and service we have.” : Apple may have a much more holistic view of AI than just producing something new.

Further integration of AI technologies into Apple’s product range will likely make devices more efficient and effective, saving time for business owners. A better virtual assistant with AI will make administrative tasks, scheduling and workflow management easier. AI algorithms can analyze data to provide valuable insights for informed decision making and strategy optimization. Enhanced AI security measures will protect sensitive business information and detect cyber threats more effectively. All of this is possible with already existing Apple components.

3. Apple will release its own Large Language Model (LLM)

One prediction is that Apple will actually join the LLM group and produce its own version, and rumor has it that its teams, including those working on Siri, regularly experiment with language-generating concepts. It’s the culmination of the new “Siri Natural Language Generation” framework in tvOS 16.4, which was discussed after the brand’s internal artificial intelligence summit held in February at the Steve Jobs Theater and streamed live for any team members not in attendance.

With Apple’s Worldwide Developers Conference (WWDC) scheduled for June 5-9, that could be when they release something big, though predictions suggest iOS 17, macOS 14 and Apple’s AR/VR headset. If Apple was going to release a major language model, it would be one of the best-kept secrets in the history of technology.

If Apple goes down this path, the implications will be interesting for creative entrepreneurs. Apple is generally on the side of creators, so it might not be their style to build an LLM on the collective knowledge of the web. Maybe they could find a way for creators to better control their content. Maybe they’d help creators keep the proceeds of their work better than anything else out there.

4. Apple will launch an AI health coaching service

Apple’s Health app collects a lot of data from users, tracking movement including steps walked and stairs climbed, not to mention calories, menstrual cycle, weight, heart rate, sleep and stress levels with the addition of the Apple Watch. Apple is rumored to be introducing an artificially intelligent health coaching service as well as new emotion tracking technology.

That would make sense. The company started out helping people get fit and healthy, but hyper-personalized guidance on how to do it would be the cherry on top. Think Siri combined with David Goggins if tough love is your thing. Or a cheerleader version of Apple Assistant if you just need some hype. The smartwatch collects data about your activity, compares it to your goals, and its AI coaches fill in the gap with words of encouragement, guidance, and personalized programs.

Easier access to highly personalized health and fitness guidance will clearly benefit the busy entrepreneur managing their energy levels. If artificial intelligence can help detect early signs of mental or physical ill health so you can make the necessary changes, it can only be good for business.

5. Apple won’t join the race with a big move

If Apple doesn’t enter the AI ​​race, that may be a relief for many business owners. This will mean that a little less adaptation is required; there is something missing to learn and understand. And there’s a good argument to be made that Apple doesn’t need to do anything more. Operating in stealth mode, integrating artificial intelligence to make its existing products better, and quietly rolling out new updates that benefit users is a solid strategy for one main reason. they don’t need to compete.

Whoever wins the AI ​​race will likely deliver services through an App Store app. The iPhone has such a significant share of the smartphone industry that no tech giant can make an impact without Apple.

This means that Apple can stand out from the competition by being an efficient host. The organizer: The foundation without which it would not work. Apple could cause a lot of trouble for other companies if they really wanted to, but there might be nothing for them to do. If you can’t beat ’em, join ’em, as they say. Bloomberg speculates that the speed of other companies may surprise Apple, but in reality they have earned the right to sit back and reflect. Meanwhile, ChatGPT launches on iOS and people use their iPhones to talk about AI news.

6. Apple will wait to eclipse everyone

Apple has traditionally not been the first mover in the industry, nor does it want to be. Especially if not proven by consumers, the brand strategy has been to let others make mistakes and come in with something much better. The iPhone wasn’t the first smartphone, but it wiped the floor with BlackBerry by simply being better. The iPod wasn’t the first way someone could listen to music while walking, but it dominated the market and quickly made other players obsolete.

OpenAI’s ChatGPT and Google’s Bard are now being monitored of late, with bugs shared as gifs and tweets, and each becoming famous for their quirks. Apple not rushing to create its own GPT fits perfectly with the Apple brand, especially since the field is relatively new. Apple’s core philosophy states that it believes “we are here to make great products.” He does not say anything about Aragans.

This strategy will suit entrepreneurs who are cautiously backing away from AI or deliberately waiting for it. Looking forward to evaluating all options for how they integrate AI into their business. Of course, those building processes around ChatGPT may need to adapt if Apple comes in with a superior offering. However, the underlying premise will still hold true. The goal of incorporating AI into your business is to create a better experience for customers. How this is done does not matter in the long run.

Notoriously secretive, especially when it comes to software, Apple is a savvy brand that refuses to be bothered by other players in their industry. Rest assured that Apple knows what it’s doing, even when it seems to be lagging behind its competitors on AI strategy. The brand team’s work to date has bought them time and given them options, and when they’re ready, you’ll know.

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