document.write(''); 12 Examples of Product Combination |: Elastic path - Simo Baha

12 Examples of Product Combination |: Elastic path

Product packaging is a widely used product sales tactic.

With product bundles, brands like yours sell two or more separate products together as a combined offer. Bundles enhance your customer experience, expand your market, and above all, increase your average order value (AOV).

But not all brands approach product packaging in the same way. Check out 12 product packaging examples from leading brands.

12 Examples of product bundling

Given the benefits of product packaging, it’s no surprise that many brands are providing consumers with bundled offers. See what different types of product packaging look like in action with these 12 product packaging examples.

1. Clean Product Package: Hello Fresh

Clear product packaging is when individual ingredients are sold only as part of a packaged product. These individual versions are not sold as separate products. you can only buy them as part of a larger package.

The popular Hello Fresh meal kit is an example of clean product packaging. Hello Fresh customers do not buy individual meals. Instead, they purchase a meal package that is customized according to dietary preferences and amount of food, and the meal package is delivered.


Note that no part of Hello Fresh’s digital commerce platform allows you to select individual meals. Instead, customers choose their culinary preferences and the amount of food they want served. In this way, a Hello Fresh product is not an individual food, it is a package of food to be bought together.

2. Mixed Product Packaging: Wendy’s

Mixed product packaging is the opposite of pure packaging. In a mixed product bundle, you buy a bundle of products, sometimes at a certain, discounted price, that can also be purchased as separate, individual products.

Often, mixed product packages include the ability to select different options as components of the package. Fast and casual dining offers prime examples.

Wendy’s, for example, has a “2 for $6” package where customers can choose 2 items for $6. Items to choose from include hamburgers, sandwiches, chicken nuggets and drinks.


On the Wendy’s mobile app, customers can make their 2 for $6. Note that it is possible to exchange items without changing the price.

3. Buy One Get One (BOGO) Product Bundle: Pella

The buy-one-get-one (BOGO) bundle is a commercial classic.

With BOGO product bundles, when you buy one product, you get the same option or a related product at a discounted price or for free. In trade, BOGO packaging is useful for increasing AOV and removing inventory from shelves.


Pella, which manufactures and installs windows and doors, offers a standard BOGO package: buy one window and get the other half.

Pella offers high quality products, so offering two products for the price of 1.5 helps expand their market and reach a diverse, higher priced customer.

Want to learn more about how Pella increases AOV and powers complex, custom-configured purchases? Learn how Pella adopted a revolutionary direct-to-consumer (DTC) digital commerce solution.

4. People Love Too Merchandise Pack: Reebok

When consumers think of Reebok, they probably think of shoes.

But shoes aren’t Reebok’s only product. By offering a “you might also like” package on a web page promoting a pair of sneakers, Reebok puts more products in front of its most loyal customers.


“People Like It Too” packs allow customers to view and add additional items to a core product, such as Reebok’s Club 85 Vintage sneakers. Shorts, Sports Bra, Other Apparel – For Reebok, the ability for customers to add other individual items to their purchase drives sales, revenue and awareness that Reebok sells more than just shoes.

5. Up-to-date product packaging: ISSA

Many product bundles are anchored by a core product and supplemented by additional items. Others, such as the Nutrition and Professional Development Package offered by the International Sports Science Association (ISSA), combine state-of-the-art products and services into a complete solution.


ISSA helps their clients become certified personal trainers, and the Nutrition and Professional Development Package gives consumers access to continuing education units that lead to certification.

These courses can be purchased or completed separately, but ISSA’s state-of-the-art product suite enables prospective trainers to acquire high-quality courses all at once. Additionally, purchasing courses in this theme pack is at a discounted price.

6. Complete the Look Pack: Nike

People shopping for clothes are often not looking for jeans or t-shirts or sweaters as much as they are looking for looks.

Like other major retailers, Nike offers a Complete the Look package, in which consumers can use one item as inspiration for a select, head-to-toe outfit.


For example, customers shopping for Nike Sportswear Phoenix Fleece online are also served panels of related, complementary products that can be styled together. Go to the “Complete View” panel and the prices attached to individual products will appear, along with a “View Full View” prompt. In this way, consumers can pack socks, hats, shoes, or all items with their fleece. Nike also wins by selling more products and increasing AOV.

7. Layered Services Product Packaging: QuickBooks

QuickBooks provides accounting software for small and medium-sized businesses. Self-employed people use QuickBooks to manage their business finances, but some entrepreneurs need more tax support than others, so QuickBooks offers multiple accounting packages.


QuickBooks offerings range from basic services for $7.50 per month to the Live Tax Bundle for $17 per month, which includes access to a CPA. Offering customers a multi-tiered service package provides choice and flexibility. Offering a tiered suite of services for QuickBooks helps improve the customer experience and reach a wider range of self-employed customers.

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8. Cross Sell Packaging: HP

In a big-ticket market, consumers don’t always think about the additional products that complement it. HP provides an example of cross-selling packaging, which offers consumers a related, complementary product as part of the main purchase.


In this example, customers buying a laptop are offered a package that includes an extra pair of high-quality headphones. The two products in this bundle are not intended to be sold together and will normally be purchased separately. But HP anticipates future customer needs. Why not buy a pair of headphones with your laptop and get something you’ll eventually need for less?

In addition to improving the customer experience, HP increases AOV and ensures that inventory is not wasted.

9. Combined packaging. Dometic Outdoor:

If cross-selling packaging is aimed at offering customers one or more complementary products that will be nice to have together, bundled packaging means offering customers a bundle of two or more products that are designed to belong together.

Pick up an electric cooler and portable battery pack from Dometic, which sells outdoor products.


Dometic’s CFX3 cooler requires charging. Power outlets are not guaranteed for the camper, hunter or fisherman, so Dometic also offers the PLB40 portable battery.

These products are designed and optimized for each other. So Dometic is offering a bundle sale where consumers will get almost half off the battery if they also buy a fridge.

Dometic is essentially telling customers: A powered cooler needs a removable battery. We can offer both, at once, cheaply.

10. Subscription package: Care by Volvo

Sometimes the purchase of a major item, such as a home, car, or phone, is prompted by the need to purchase other, related items or services, such as insurance, maintenance, or a cell phone plan.

In these cases, brands such as Volvo offer subscription product packaging to customers.



Volvo’s suite of car subscription products enables customers to rent a car on a subscription basis. For a monthly, all-inclusive fee, drivers get a car, maintenance, insurance, roadside assistance and other benefits. These services are sold together in subscription-based, monthly premiums for a flat fee.

11. Partial Sale Product Bundle: Target

Product bundle sales are common, but some bundle offers come as ingenious, partially discounted offers.

Someone shopping for children’s books on Target’s website might find one sale book bundled with three other titles.


In this example, Target combines Dr. Seuss’s Fox in Socks with three other books. One of those extra books is on sale, and the other two are on sale at their normal price.

In this way, Target increases AOV, gets inventory off the shelves, and offers customers discounted titles that complement each other.

12. Gift Set: Sephora

One of the benefits of product packaging is reducing customer decision making, and perhaps no decision causes shoppers more anxiety than deciding on a gift.

Sephora gift sets help reduce the stress of gift giving by combining themed items into gift sets.


Consumers shopping for a new parent can gift a baby package, and those gifting a makeup lover can gift a makeup kit.

Consumers and retailers win with the gift set. AOV increases, inventory moves quickly, and consumer stress decreases.

Build your own product suite

Now that you’ve seen the best examples of product packaging, you might be thinking: How do I create my own product bundle?

Answer: Apply to Elastic Path Product Experience Manager (PXM). EP PXM gives your customers a product packaging experience that will increase your conversion rate, revenue and overall commercial efficiency.

With EP PXM, you don’t have to start a lengthy or costly platform conversion process to implement effective product packaging. EP PXM combines merchandising PIM, product merchandising and Catalog Composer capabilities to give brands like yours complete freedom when designing packaging and other product experiences.

Want to learn more about how leading brands are approaching today’s merchandising challenges? Check out our custom trading panel with Maavvee and Pokemon experts.

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