10 UI/UX Principles to Improve Your Healthcare Website Experience

Is your website easy to use? Is it intuitive?

Is it fun to communicate while effectively providing the information your consumers need?

A successful site is working Basic principles of UI/UX beyond the beautiful pages.

UI/UX is what makes your website

  • affordable
  • Intuitive
  • consumer-focused and
  • reliable

In this post I will cover 10 Basics of UI/UX Design that can positively impact your healthcare business.

But first…

In healthcare, UI/UX principles can be applied to a variety of software, products, and services, from electronic health records to appointment scheduling applications. However, that will be the focus of this post UI/UX design for websites.

What is UI/UX Design in Healthcare?

UI and UX are two different concepts that go hand in hand in website design.

Here is the breakdown of each.

User Experience (UX) Design

UX is about a user’s interaction with a product, including how they feel about it. Good UX makes people look forward to using your site, reinforces your authority, and improves user satisfaction. It helps determine how users get from point A to point Z.

User Interface (UI) Design

On the other hand, user interface design best practices refer to structural navigation components, buttons, colors, and type.

Why and how UI/UX best practices work together

It’s hard to have one without the other. UX organizes the information on a website and defines how the website is navigated. At the same time, the UI works on top of the UX so that the UX is easily understood and transitioned. Together, the UI/UX principles of website design can either propel your website to success or set it up for failure.

UI/UX basics help

  • Attract more consumers
  • Increase user engagement on your website
  • Strengthen your brand further
  • Support SEO efforts
  • Increase conversions
  • Convey your expertise and understanding of the topic

Now that we understand the differences between UI and UX design in healthcare, here are my favorite tried-and-true principles for creating a great website.

10 Principles of UI/UX Design for Websites

  1. Responsive UI. One of the best practices in UI design is responsive design, or an interface that allows web pages to look good on all devices or screen sizes.
  1. minimalist design. Another UI design principle is minimalism, which gives users a clean and professional impression. A minimalistic UI design is visually appealing, helps improve loading speed and requires less development resources.
  1. User focus. In healthcare, we understand that it’s all about the consumer. That’s why a great health website puts the needs of consumers first and anticipates decisions based on what they want and need from the website. Understanding this fundamental principle ensures that you get a better start with research and your target audience.
  1. Hierarchy. Hierarchy refers to both UI and UX design principles. When it comes to UX design best practices, it refers to information architecture such as a proper sitemap, overall site structure, and page organization.

    As an important principle of interface design, creating thoughtful and clear visual hierarchies allows the user to quickly understand and absorb the most important information in the right order. A visual hierarchy of type, color, and images plays an important role in consistently guiding the user through your website or app.

  1. Availability: One of the most important UI/UX principles for healthcare websites is accessibility. You just need to have a website that is accessible to people with disabilities. A few examples of features available for websites include screen-reading software, alternative text for images, and captions or transcriptions for people who are deaf or hard of hearing.
  1. ClarityClarity is a fundamental principle of UI design that applies to both interactive and static website elements. You’ll want to prevent any chaos or confusion by using “simplicity” in everything on your site, from navigation to buttons.

    For example, a website should have easy-to-navigate pages that allow consumers to move from one page to another.

    Your user path is clear. For example, you show what step you are at in your transaction. (Think: step-by-step navigation when an initiative is taken.)

  1. Acquaintance. This principle applies to creating a website that is familiar to consumers. The less you have to teach the user, the better. he has years of learned behaviors/expectations. Furthermore, UI and UI designers have refined their best practices based on those familiar elements and experiences.

    While thinking outside the box can be helpful, you want your site to have all the familiar elements of a regular site so people don’t leave your site prematurely. For example, having a menu at the top of the home page or an About Us page.

  1. Flexibility. This design principle is about providing flexibility for different consumer intentions. You want to create a website that helps improve interactions for consumers. This may include adding shortcuts for frequently used steps, providing advanced search functions, or adding filter bars.
  1. user control. One of the most important principles of UI/UX design is user control, which allows the user to correct or reverse an action without trying to completely throw it away. Do they come out of the process easily? Are there multiple paths from start to finish? Provide clear back or exit buttons that allow them to go back a step when they’ve moved forward in the wrong direction.
  1. usability. Is your website easy to use? It should be.

    Five aspects of usability apply to websites:

    • Efficiency. Every website design should allow consumers to navigate and use the website quickly and efficiently.
    • Mistakes: This is about user control, but ensures that consumers can quickly recover from errors.
    • learning ability. With consistency and information architecture, you can improve website usability to make it easier for people to use your website after the first time.
    • A memory. Is it easy for people to remember how to use your site a second time?
    • satisfactionBuild a website that will be enjoyable and satisfying for consumers.

Improve your website with UI/UX design guidelines

Even the best digital marketing won’t work if your website isn’t intuitive and easy to use. UX and UI are fundamental design principles for any successful website. Whether you’re rebranding or developing a new website, make sure your site’s foundation is solid with UI/UX design best practices.

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